Red On Line: international management of a B2B community

Case Study

DIGITAL STRATEGY AND INTERNATIONAL COMMUNITY MANAGEMENT B2B

 Red-On-Line is provides information for HSE (Hygiene, Health and Environment) managers. The digital agency Eureka Time provides digital marketing and international community management B2B for the company.

Red-on-Line belongs to the Infopro Digital Group, a leader in professional B2B media sources. The company, which offers BI and regulatory compliance (software, audit, consulting) solutions, provides services to HSE professionals in 70 countries, including France.

 

INTERNATIONAL  COMMUNITY MANAGEMENT B2B

We support Red-on-Line on strategic and operational levels. We define and implement their digital strategy and are in charge of the brand’s online presence and their international communities.

We build their online presence by creating regular online media and content in several languages (such as blogs, articles, studies, webinars, etc.)

Red On Line community management B2B Digital Strategy Social Media

 

Thanks to our support, Red-on-Line has gained recognition and visibility with its target audience. The brand benefits from excellent SEO and a daily digital presence in its community of professionals from its target markets, both in France as well as internationally.

 

ACQUISITION OF QUALIFIED AUDIENCES AND LEAD GENERATION

Through our digital marketing actions, our project consists of:

  • Acquiring qualified audiences (organic traffic, social network traffic, etc.),
  • Creating expert content with strong added value (articles, files, samitudies, webinars),
  • Building and engaging professional communities online (clients, prospects, users)
  • Managing activation and promotion of commercial campaigns,
  • Generating leads and qualified prospects (social selling, social networking, online prospection, etc.)

 

Eureka Time is an international digital agency.

Based in Paris and Barcelona, the agency and its international multilingual teams offer your brand their skills in marketing and digital communication.

We help our international clients succeed in international markets, thanks to these services:

  • Content creation
  • B2B or B2C community management internationally
  • Technological development

 

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