HELPING A MEDIA BRAND WITH ITS DIGITAL TRANSFORMATION BY USING SOCIAL MEDIA AUDIT
We helped the media brand Le Point with its digital transformation project for one of its sites. Our consulting project started with a social media audit. The aim of this study was to understand the state of their current media ecosystem.
As part of the media industry, Le Point magazine had to adapt very quickly to the changes caused by the emergence of digital media and the rapid evolution of behaviours of online audiences.
Via our audit, we did a thorough study of the international media landscape and of Le Point’s digital strategies. We examined the best practices of French and international media outlets in terms of digital content, promotion and community engagement.
SOCIAL MEDIA AUDIT
We conducted a social media audit in order to study the best social media integration practices. We also carried out a consulting project to find the optimal social media strategy for the brand to adopt in order to get the most out of these new media in terms of brand awareness, content promotion and virility and audience acquisition and development.
This sectorial study allowed us to identify different social media integration and exploitation strategies used by media brands.
The aim of this social media audit was to study both the brand’s environment and practices to find the best social networking brand strategy and to adopt a forward-looking vision to develop new forms of media for the brand.
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Eureka Time is a digital agency based in Paris and Barcelona. We have extensive expertise in digital transformation and help brand with consulting, studies, and monitoring for media.
The co-founder of the digital agency Eureka Time, Lucile Merra, is a sociologist and an expert on new media. She has a Ph.D. in sociology with a focus on social media and has studied the transformation of the media universe with the digitalisation of the media industry.
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