Aubade Buzz & Digital Campaign

Case Study

Aubade Buzz & Digital Campaign

Eureka Time agency has designed the creative concept and the influential digital campaign that was done with Aubade’s website launch. The famous underwear brand wanted to carry out an innovative and viral social media campaign so that an important buzz would happen when the website was launched.

This was one of the first campaigns to combine:

offline actions:

  • public relations
  • organize a “happening” in Paris

digital actions:

  • blogger involvement
  • community management via Facebook

We conceived the creative digital campaign thanks to story-telling on social media that ended up in a happening event in rue Montorgueil, Paris. Please watch this video to relive the campaign!

Our project consisted in defining the creative concept, taking charge of the community management and organizing the influential social media campaign destined to journalists and bloggers.

The campaign received many public relations awards thanks to its originality and efficiency, and became a case study in communication and business schools.

Awards – Viral & Digital campaign

The viral and digital campaign for the website launch of the famous underwear brand Aubade, has won several awards due to its creative concept based on influencer relationships and community management. After that it became case studies for several business schools.

Grand Prix Stratégies du Luxe: Category mention in press & public relations – November 2010

L’Observatoire de l’Innovation Publicitaire: Innovative campaign of the year (82% of French surveyed by the study conducted by Opinion Way).

Discover other case studies & awards

We are particularly proud of another award-winning campaign: Manger Bouger Digital influencer campaign

Eureka Time is an international innovative digital agency. Our teams are based in France, in Paris and in Spain, in Barcelona.

We help brands become more influential by creating innovative and creative campaigns.

Contact us for further information about our agency and the services we provide.